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Very often we all pay attention to reviews. And on that basis we make a decision. But not always these reviews are reliable.
And then we find ourselves cheated by dishonest suppliers.
To minimise the error of choice – here are 9 main signs of fake reviews. Knowing them it is very easy to distinguish a good supplier from a fraudster.
The reviews left by solo travellers deserve close attention. Moreover, they can be both positive and negative. In any case, one traveller = one review – this is the most favourable solution for the customer of the review.
Should be sceptical about reviews that clearly and clearly without spelling errors indicate the name of the company, the name of vehicles, and so on. Perhaps the name of the guide – this may be an exception, well, and the driver well-meaning respondents can also remember. But most likely, still with a mistake.
The easiest thing is to compare reviews of the company you are looking for with reviews of similar companies. As a rule, if there are several interesting offers in the region, their rating will be about the same. The same rating that differs from the rest of the market by more than 20% is a clear fake. These positive reviews are certainly inflated.
Fake reviews can be easily distinguished by the distribution of ratings by the number of reviews. Usually, the distribution statistics of reviews have a Gaussian distribution. This is a smooth hyperbola. So in a normal distribution, there will always be some number of negative ratings (1 and 2 stars), a larger number of average ratings, and a majority of positive ratings. The ratio of these ratings is precisely the difference between organic reviews and fake reviews.
Worth paying attention to the nicknames. Usually, decent tourists do not use synonyms and nicknames but use their real names explicitly or slightly shorten them. Therefore, non-existent names – immediately arouse suspicion.
Lack of specificity – also a reason to think about the reality of the review. An organic review is always the result of an experience, with facts that form the backbone of that experience.
Classic verified writing style – this is also an obvious sign of an artificial review. Tourists usually write quite sloppily, naturally.
Several reviews from the same company immediately notice similar reviews that cover the same topics. This is another obvious sign of a fake.
Unseasonal reviews are also questionable. This is true when a tourist service is not offered all year round and there is a period when it is not provided at all. Accordingly, there should be few reviews at the beginning and end of the season, and almost no reviews at all in the off-season.
We hope you find this information useful. And you will be able to look more critically at high ratings.